This technology group is created to assist in the collection of various digital data, especially the types related to people’s internet usage behaviors, for various beneficial purposes.

For 2024 Marketing Analytics Trend is

• Tag Event & Data Layer Simplification by AI:
  Advancements in AI can automate and simplify the process of tagging events and managing data layers. This leads to more efficient tracking of user interactions on websites and apps without the need for extensive manual input, which can be both time-consuming and technical.

https://organicdigital.co/blog/how-to-use-chatgpt-ai-with-gtm

• Cookie Blocking and Data Loss:
  With increasing privacy concerns and regulations like GDPR, browsers and other platforms are restricting the use of cookies, leading to significant gaps in data collection. This loss of data attributes can hinder the ability to track and analyze user behavior across sessions and devices, affecting the quality of insights derived from marketing analytics.

https://www.etracker.com/en/cookie-consent-2

• Google Analytics 4’s Complexity:
  Google Analytics 4 (GA4) is the next generation of Google’s analytics tool designed to provide more comprehensive and cross-platform insights. However, its increased capabilities also come with a steeper learning curve, making it less accessible for business users without analytical expertise.

• Platforms with Identity Resolution Capabilities:
  Digital platforms that can resolve identities, such as matching customers’ phone numbers, can unify the customer journey across channels more effortlessly. These platforms can integrate various touch-points and may reduce or eliminate the need for separate marketing analytics tools
  

https://adtechbook.clearcode.cc

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HOW CAN JITTIPONG LOESPRADIT HELP YOU?

• Provide consultation on localize marketing strategies in Thailand
• Execute marketing campaigns on your representative
• Serve as a speaker and panelist at various global events

CONTACT HIM

Please ping me via Linkedin www.linkedin.com/in/baron-jittipong
ot Email to: [email protected]
Line ID : martechmafia