Analysis Layer
📌 MECE (Mutually Exclusive, Collectively Exhaustive): A framework used to break down problems or ideas into distinct, non-overlapping categories that together cover all possible scenarios or elements. This ensures comprehensive analysis without duplication.
[Example of Storytelling with MECE from Daily Life: Organizing a Home]
- Organizing the Living Room
- Organizing the Kitchen
- Organizing the Bedroom
Mutually Exclusive: Each subtopic does not overlap (e.g., organizing the living room is unrelated to organizing the kitchen). Collectively Exhaustive: All topics together cover every aspect of organizing a home, from the living room and kitchen to the bedroom.
📌 Logic Tree: A tool for analyzing complex problems by breaking them down into smaller parts to explore different decision paths.
📌 Hypothesis: An assumption made based on limited evidence, used as a starting point for further investigation. In business, hypotheses guide decision-making and problem-solving.
World Layer
📌 PESTEL: A framework for analyzing and monitoring macro-environmental factors that might impact an organization. It helps in understanding the broader context in which a business operates.
📌 Scenario Planning: A strategic planning method that organizations use to create flexible long-term plans by developing different scenarios to prepare for future events.
📌 Futures Funnel: A tool used to explore and evaluate various possible futures, helping to narrow down from many potential futures to the few most likely and actionable ones.
📌 Backcasting: A planning method that starts by defining a desirable future and then works backward to identify the steps necessary to reach that future.
Industry Layer
📌 SWOT (Strengths, Weaknesses, Opportunities, Threats): A strategic tool used to identify and analyze an organization’s internal strengths and weaknesses, as well as external opportunities and threats.
📌 5 Forces: Porter’s Five Forces, a framework for analyzing competition within an industry, including the threat of new entrants, bargaining power of suppliers, bargaining power of customers, threat of substitute products, and industry rivalry.
📌 Ansoff Growth Matrix: A strategic tool used to develop growth strategies, focusing on whether to market new or existing products in new or existing markets.
Corporate Layer
📌 Stakeholder Alignment: Ensuring all stakeholders have a common understanding and agreement on the company’s goals, strategies, and plans.
📌 RACI (Responsible, Accountable, Consulted, Informed): A responsibility assignment matrix that clarifies roles and responsibilities in project management or business processes.
📌 Life-Cycle Stage: The stages a product, service, or business goes through, from launch and growth to maturity and decline.
📌 Value Chain: A model that describes the full range of activities needed to create a product or service, helping businesses identify areas where they can create value and gain a competitive advantage.
📌 Investment Map: A visual representation of the areas where a company is investing its resources, helping to understand how these investments align with strategic goals and the expected return on investment.
📌 BCG Box (Boston Consulting Group Matrix): A portfolio management framework that helps evaluate products or business units based on market growth rate and market share, categorizing them as Stars, Cash Cows, Question Marks, and Dogs.
📌 Core/Innovation Wave: Focusing on maintaining core business operations while also exploring and investing in new innovations that can drive future growth.
Department Layer
📌 APM (Agile Project Management): A project management methodology that uses agile principles, focusing on flexibility, collaboration, and customer feedback, allowing for iterative development and continuous improvement throughout the project lifecycle.
📌 Principles, Practices, Tools: The foundational elements that guide work within a department. Principles refer to core values or standards, practices are the methods or processes used to achieve goals, and tools are the resources or technologies that support the work.
Note: The asterisk (*) indicates where you can find more information in the book “50 Marketing Frameworks: A Comprehensive Guide to Business Strategy” by Jittipong Lertspradit. ———-
Reference
- Eben Hewitt, CTO at Sabre Hospitality
- MECE by Barbara Minto at McKinsey
- PESTLE analysis by Francis Aguilar
- SWOT Analysis by Albert Humphrey
- Porter’s Five Forces by Michael E. Porter of Harvard
- Ansoff Matrix by H. Igor Ansoff
- RACI by James R. Robinson
- Growth–share matrix by the Boston Consulting Group (BCG)
- Agile Project Management by Ken Schwaber and Jeff Sutherland
