Desktop · 1440 × 900
Thailand Luxury Single-Detached Home
Market Intelligence Dashboard
Segment: 10M+ THB · 9 Major Developers · Source: Official Developer Websites Only
Market Analytics
Developer Segment Presence
LUXURY SINGLE-HOUSE BRAND DEPTH · 9 DEVELOPERS
Price Segment Coverage by Developer
SEGMENT TIER PRESENCE (✔︎ = Active) · 9 DEVELOPERS · 2025–2026
Launch Momentum Index 2024–2026
INDEXED LAUNCH ACTIVITY · TOP 4 DEVELOPERS · DATA FROM OFFICIAL PRESS RELEASES
Developer Count per Segment Tier
ALL 9 DEVELOPERS · LUXURY HOUSE PORTFOLIO MIX
Project Directory · บ้านเดี่ยว 10M+ THB
Segment:
Developer:
Active Project Directory (Selected 10M+ THB Segment)
28 Projects · Data from Official Developer Websites
| # | Project Name | Developer | Brand | Zone / Location | Price (MB) | Segment | Status | Note |
|---|---|---|---|---|---|---|---|---|
| 01 | SIRANINN Residences Pattanakarn | Singha Estate | SIRANINN | พัฒนาการ, Bangkok | 65–180 MB | Ultra | 95% Sold | 28 units · 23 ไร่ · True Legacy concept |
| 02 | SANTIBURI The Residences | Singha Estate | SANTIBURI | กรุงเทพ CBD | 80M+ | Ultra | Sold Out | Flagship · Sold Out at launch |
| 03 | Sonle Residences | SC Asset | Sonle | กรุงเทพ | 200 MB+ | Ultra | Active | 5 units เท่านั้น · Most exclusive |
| 04 | BuGaan Krungthep Kreetha | Sansiri | BuGaan | กรุงเทพกรีฑา | 50M+ | Ultra | Ready to Move | 3–4 beds · 5–7 baths · First in area |
| 05 | The Palazzo (AP Ultra Luxury) | AP Thailand | The Palazzo | CBD / Inner Bangkok | 50–120 MB | Ultra | Active | American Neo Classic · Beaux Arts |
| 06 | The Tales Story One BangJo Phuket | Sansiri | The Tales | บางโจ, ภูเก็ต | 40–50 MB | Super | Upcoming | Pool Villa · Sansiri 1st Phuket Villa |
| 07 | NARASIRI Phahol-Watcharapol | Sansiri | Narasiri | พหลโยธิน-วัชรพล | 30–80 MB | Super | Active | Sold strongly at launch |
| 08 | S’RIN Prannok-Kanchana | Singha Estate | S’RIN | พรานนก-กาญจนาฯ ฝั่งตะวันตก | 45–80 MB | Super | New Aug 2025 | Project Value 4,337 MB · Mediterranean |
| 09 | S’RIN Ratchaphruek-Sai 1 | Singha Estate | S’RIN | ราชพฤกษ์-สาย 1 | 39–75 MB | Super | Active | Mediterranean Revival style |
| 10 | Baan Klang Krung / BEON Series | AP Thailand | BEON / BKK | CBD Bangkok | 45–65 MB | Super | Active | Vertical Estate · Ultra Volume design |
| 11 | SHAWN Panya Indra | Singha Estate | SHAWN | ปัญญาอินทรา, Bangkok | 25–50 MB | Luxury | Active | Launched May 2024 |
| 12 | SHAWN Wongwaen-Chatuchot | Singha Estate | SHAWN | วงแหวน-จตุจักร | 25–50 MB | Luxury | Active | Launched May 2024 |
| 13 | Setthasiri Great Wongwaen-Chatuchot | Sansiri | Setthasiri Great | จตุจักร, Bangkok | 20–40 MB | Luxury | New Project | 4–5 beds · 5–6 baths |
| 14 | Setthasiri Kohkaew Retreat | Sansiri | Setthasiri | เกาะแก้ว, ภูเก็ต | 15–30 MB | Luxury | New Project | Near British International School 800m |
| 15 | Grand Bangkok Boulevard Sukhumvit-Srinakarin | SC Asset | Grand BBL | สุขุมวิท-ศรีนครินทร์ | 15–35 MB | Luxury | Active | Multi-zone premium series |
| 16 | Grand Bangkok Boulevard Ramintra-Kaset | SC Asset | Grand BBL | รามอินทรา-เกษตรนวมินทร์ | 15–35 MB | Luxury | Active | |
| 17 | Grand Bangkok Boulevard Ratchaphruek-Pinklao | SC Asset | Grand BBL | ราชพฤกษ์-ปิ่นเกล้า | 15–35 MB | Luxury | Active | |
| 18 | Supalai Grand Ville Sukhumvit-Bangna | Supalai | Grand Ville | สุขุมวิท-บางนา | 15–40 MB | Luxury | Active | High-end flagship zone |
| 19 | Supalai Elegance Phaholyothin 50 | Supalai | Elegance | พหลโยธิน 50 | 11.9–30 MB | Premium | Active | 3-story · Modern Luxury · Solar + EV |
| 20 | Bangkok Boulevard Signature Chaengwattana | SC Asset | BBL Signature | แจ้งวัฒนะ | 12–20 MB | Premium | Active | Luxury Nordic · Salt Pool |
| 21 | Bangkok Boulevard Signature Lat Phrao-Sereethai | SC Asset | BBL Signature | ลาดพร้าว-เสรีไทย | 10–18 MB | Premium | Active | Multi-zone rollout |
| 22 | Bangkok Boulevard Signature Westgate | SC Asset | BBL Signature | เวสต์เกต | 10–18 MB | Premium | Active | |
| 23 | Supalai Pride Bangna-Wongwaen | Supalai | Pride | บางนา-วงแหวน | 10–20 MB | Premium | Active | Annasorn-Pakklok area |
| 24 | The City (AP) – Multiple Bangkok Zones | AP Thailand | The City | Bangkok Metro (multi-zone) | 5–15 MB | Premium | Multi-Zone | Tudor, Neo Classic, Modern Luxury |
| 25 | Passorn Pride Srinakarin-Namdaeng | Pruksa | Passorn Pride | ศรีนครินทร์-น้ำแดง | 8–18 MB | Premium | Active | Modern Classic · Pruksa Avenue |
| 26 | Supalai Palm Springs Chaiyapruek-Chaengwattana | Supalai | Palm Springs | ชัยพฤกษ์-แจ้งวัฒนะ | 8–15 MB | Premium | New 2025 | 2025 New Launch |
| 27 | Centro Bangna-Kingkaew | AP Thailand | Centro | บางนา-กิ่งแก้ว | 6.49–10 MB | Mid-Market | Active | 4 beds · Near Mega Bangna 1km |
| 28 | Supalai Belle Bangna-Sriwari | Supalai | Belle | บางนา-ศรีวารี | 6–12 MB | Mid-Market | New 2025 | 2025 Launch |
Market Overview KPIs
Active Projects (9 Devs)
58+
บ้านเดี่ยว 10M+ Active Projects
▲ รวม new launches H2/2025
Price Range (Luxury)
10–200
ล้านบาท · Low to Ultra-Luxury
Highest: Sonle Residences 200M+
AP 2025 Single House Target
26.5B
THB · 15 new projects
▲ Industry No.1 by presales H1
Sansiri 2025 Total Target
55B
THB · Setthasiri-led
▲ Luxury segment outperforms
Singha Estate SIRANINN
65–180M
THB / unit · 28 units only
95% Reserved before Grand Opening
Market Insights 2025–2026
🔥
Ultra Luxury Demand ยังแกร่ง
Singha Estate SIRANINN 95% Reserved ก่อน Grand Opening · 28 units ราคา 65–180M ·
Sansiri BuGaan + NARASIRI ขายดีเกินคาดในโซน Krungthep Kreetha ·
Super Luxury 40–80M+ เป็น Hot Segment ที่ชัดที่สุดในตลาด 2024–2025
⚡
AP vs Sansiri: Race to 55B THB
AP Thailand (target 55B · 15 new house projects 26.5B) vs Sansiri (55B total · Setthasiri 10 โครงการใหม่ 21.9B) ·
ทั้งสองราย Target เดียวกัน ทำให้ตลาดบ้านเดี่ยว Bangkok-Peri ปี 2025 เป็น Arena แข่งขันสูงสุด
✔︎
SC Asset: Extreme Bifurcation Strategy
SC Asset เป็นตัวอย่าง Bifurcation ที่ชัดที่สุด: บนสุดคือ Sonle Residences 200M+ (5 units) ตัดกับ Bangkok Boulevard Signature ราคา 10–18M หลายสิบโซน ·
2025 Target 30B · 2/3 มาจาก Low-rise
Developer Profiles · บ้านเดี่ยว Segment Overview
Sansiri · แสนสิริ
SVI · Market Leader · 40+ years · No.1 Brand
2025 Revenue Target55,000 MB
House SegmentLuxury / Ultra Luxury
Price Range10M – 100M+ THB
Narasiri (Super Luxury) · BuGaan (Ultra Luxury) ·
Setthasiri (Luxury 10M+) · Burasiri (Premium) ·
The Tales (Phuket Pool Villa 40–50M)
AP Thailand · เอพี
AP · No.1 Revenue H1/2025 · 20,940 MB
Single House Target 202526,500 MB (15 projects)
Total Presales Target55,000 MB
Price Range4M – 120M+ THB
The Palazzo (Ultra 50–120M) · Baan Klang Krung (45–65M) ·
BEON (45–65M) · The City (Premium) ·
Centro (Mid-Premium) · Moden (4–8M)
Supalai · ศุภาลัย
SPALI · Nationwide · 30+ years
Geographic ReachBKK + 10+ Provinces
Target SegmentMiddle to Upper-Middle
Price Range4M – 30M THB
Supalai Grand Ville (15–40M) · Supalai Elegance (12–30M) ·
Supalai Pride (Bangna) · Supalai Ville (Suburban Mass) ·
Palm Springs (New 2025)
SC Asset · เอสซี แอสเสท
SC · 2025 Target 30,000 MB · 2/3 Low-rise
Revenue Mix2/3 from Low-rise
Ultra FlagshipSonle Residences
Price Range5M – 200M+ THB
Sonle Residences (200M+, 5 units) ·
Grand Bangkok Boulevard (Premium 15–35M) ·
Bangkok Boulevard Signature (Luxury Nordic 10–20M) ·
Bangkok Boulevard (Multi-zone 5–15M)
Singha Estate · สิงห์ เอสเตท
S · Mastering The Luxury · Boon Rawd Group
PositioningSuper–Ultra Luxury Only
S’RIN Prannok Value4,337 MB (Aug 2025)
Price Range39M – 180M THB
SANTIBURI The Residences (Sold Out) ·
SIRANINN Residences (65–180M, 28 units, 95% reserved) ·
S’RIN Prannok-Kanchana (45–80M, Mediterranean) ·
S’RIN Ratchaphruek (39–75M) · SHAWN (Luxury)
Pruksa · พฤกษา
PS · Volume Leader · Prefab Technology
Business ModelMass Volume + Prefab
House SegmentMiddle to Mid-Premium
Price Range3M – 20M THB
Passorn Pride (Mid-Premium, Neo Classic) · The Plant (Suburban) ·
Pruksa Ville (Entry-level) ·
International: Maldives + India
Origin Property · ออริจิ้น
ORI · Fast Growth · Transit-Condo Leader
Core StrengthCondo (BTS/MRT-adjacent)
DiversificationHotels · Logistics · Service
House PresenceLimited / Selective
Primary strength is Condo near BTS/MRT · Expanding into hospitality & logistics · Single-house presence limited vs Big 5 peers
Noble Development · โนเบิล
NOBLE · CBD Luxury Condo Specialist
Core StrengthLuxury Condo · Ploenchit, Thonglor
House PortfolioSelective / Ultra Premium
FlagshipNoble Ploenchit
Known for High-rise Luxury Condo in CBD · Limited low-rise single-house portfolio · Sukhumvit-Ploenchit corridor focus
Major Development · เมเจอร์
MAJOR · High-end Boutique Developer
NicheHigh-end to Luxury Condo
Known ProjectsM-Silom · Luxury Condo
House SegmentPremium Condo Focus
Known for M-Silom and premium condo projects · Boutique scale, selective positioning · Limited volume single-house presence
Data Sources (Official Websites Only):
sansiri.com · apthai.com · scasset.com · supalai.com · pruksa.com · singhaestate.co.th · origin.co.th · noblehouse.co.th · majordevelopment.co.th
| Compiled: March 2026
| Scope: Single-Detached House · 9 Major Listed Developers
| Noble & Major Development เน้น Luxury Condo เป็นหลัก · Origin: Condo-first, Limited Low-rise
อ่านต่อ > Claude Cowork for Marketing การใช้ AI สร้างผู้ช่วยการตลาด
